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The most effective text ads are those which reside on websites whose theme, or subject, attracts similar readers or shoppers who would be interested in your product or services.  There are many cases that would constitute placing a text ad on a partner website who's subject is not exactly the same.  These situations would be products or services who's customers might need another product indirectly related.  When selecting partners to purchase text ads from, be sure to carefully consider the relationship and relevancy between both websites.  Be smart but be creative.  Our staff is always an email or phone call away for assistance.